Doodee King

Burwood, Sydney

Burwood is a vibrant, neon-lit precinct, where venues compete for attention and customers expect a level of buzz that matches the food.

This tenancy had large fixed windows that provided great exposure at night, but made it very hard to see inside during day trade.

We decided to reimagine our Bangkok experience and define the entire space with only two elements: a series of lightboxes covering the entire wall opposite the windows, and a mirrored ceiling.

The outcome made the shop the number one destination in the area, with queues extending around the block every night.